Soaps are one of the most sold and frequently used bathing products and there are countless soap related businesses continuously aiming for innovative marketing techniques that increase their brand sales. Custom soap boxes provide the required design, style, attractiveness, and storage for the soap products but there are factors to be taken care of, to create such soap packaging boxes. One of the main factors is the color scheme that plays with people’s senses to allure them to their soap brands. In this article, we’ll share with you, the science of colors in soap brands marketing and their desired effect on people’s emotions.
What is Color Theory?
Color theory is the collection of principles and guidelines to be followed by experts to communicate with the consumers through attractive color scheme in graphic interfaces. These experts study human and color psychology, culture and optical aptitude to adopt the color schemes through which they convey their messaging through different visual mediums.
The Psychology of Colors in Packaging Boxes
Colors play a decisive role in any marketing tactics that brands apply to attract customers. Different colors play with different emotional aspects of humans. Some of the colors with their psychological effects on humans are as follows:
- Red Packaging Boxes
Red is a dominant color that signifies passion, desire, pleasure, and love in color psychology. In custom soap boxes, red color can be used in limited edition or seasonal soap packaging.
- Blue Packaging Boxes
Blue represents the emotions of calmness, serenity, reliance, rationality, and acumen color psychology. In custom soap boxes, blue color can be used in soap packaging advertising relaxation, stress relief, and trust in customer’s health. It is to be noted that blue color also depicts more sterile or clinical feeling to the product in which it is used. There is a variant of blue color and that is the turquoise color that is much suitable for custom soap boxes that needs to depict purity and serenity. According to the market research, blue color attracts more males than females so they are usually used men centric soap packaging.
- Pink Packaging Boxes
Pink is a womanly color that represents sensitivity and romance in color psychology. In custom soap boxes, pink color is used for female-related soap packaging.
- Yellow Packaging Boxes
Yellow color represents optimism, happiness, and hope in color psychology. In custom soap boxes, the yellow color is used in soap packaging that advertises dynamism and freshness.
- Black Packaging Boxes
Black is a powerful color that represents luxury and intricacy in color psychology. It is used in premium-quality soap packaging that represents elegance and exclusiveness.
- Green Packaging Boxes
Green is a color that represents Earth and emotional properties like peace, security, wealth, growth, balance, harmony, and sustainability in color psychology. In custom soap boxes, green color is used in eco-friendly soap packaging.
- Orange Packaging Boxes
Orange color represents adventure, freshness, hope, exploration, confidence, and joy in color psychology. This color is used in soap packaging with a strong color variant to increase the perceived value of the brand. By increasing the perceived value of the brand, they can justify the high prices of their products and maintain the trust and confidence of customers in the brand.
- Turquoise Packaging Boxes
This color is a variant between blue and green color and evocative of the sea color as well. This color depicts calmness, purity and positivity in color psychology. While blue color can depict feeling of excessively sterile or clinical in custom soap boxes usage, turquoise can be used to depict the feeling of purity and serenity. Thus, this color is ideal for custom soap boxes depicting serenity and purity instead of blue color.
Turquoise signifies clarity of thought and communication. Calming to the emotions and restorative to the spirit, it can renew energy and inspire positive thought. Turquoise is a good color for health facilities and practitioners. Using turquoise packaging for cleaning products is also ideal because it reflects purity without feeling too sterile or clinical.
- PURPLE PACKAGING
Purple is another color after black that depicts luxury, spirituality, uniqueness, and indulgence in color psychology. This color can be used to depict exclusivity or deluxe-quality of any product including custom soap boxes. Purple color also reflects well-roundedness or all-encompassing in color psychology so it can be used for holistic custom soap boxes that provide everything needed from a supreme quality soap i.e. fragrance, cleanliness, health boost etc. Their usage with gold or silver printing or embellishment is ideal for usage in seasonal or premium quality custom soap boxes. According to the market research, this color attract more females and adults so they are mostly used for women centric soap packaging.
Conclusion
Color theory is applied extensively in custom soap boxes to communicate with customers and consumers by the uses colors through different visual mediums. There are different colors that depict different messaging in case of custom soap boxes as mentioned above. Experts utilize these color schemes accordingly to for various purposes including business purposes to help companies build a clientele, increase brand recognition and boost brand sales.
Packaging Mania offers services for custom-printed boxes including custom soap boxes, in the United States at market-competitive charges. Our satisfied customers attest to our quality services.
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