Introduction
The RealReal is an online luxury consignment marketplace that has revolutionized the way people shop for secondhand designer goods. It’s a one-stop shop for shoppers looking for pre-owned luxury items from top designers at discounted prices. But there’s more to the RealReal than just shopping—it also provides a platform for sellers to list their luxury goods and make money off of them. In this article, we’ll take a look at how the RealReal works and explore the benefits it offers both shoppers and sellers.
Overview of the RealReal Platform and How It Works
The RealReal is an online luxury consignment marketplace that connects shoppers with pre-owned designer goods. It’s a great way to save money on high-end items while still getting the same quality and style you’d expect from buying brand new. The website is easy to use and offers a wide selection of items from top designers.
When shopping on the RealReal, customers can browse by category (men’s, women’s, or kids), designer, or item type. Customers can also search for specific items using keywords. Once they find something they like, they can read the product description, check out the sizing chart, and view photos of the item before making a purchase.
The checkout process is simple and secure. Customers can pay via credit card, PayPal, Apple Pay, or Google Pay. Once an order is placed, the item is shipped within three business days. All items purchased through the RealReal come with a 100% authenticity guarantee.
Benefits of Shopping with the RealReal
Shopping on the RealReal has many benefits. For starters, shoppers can save up to 90% off retail prices on designer items. Plus, they get to enjoy free shipping on orders over $50. Additionally, all purchases come with a 100% authenticity guarantee, so shoppers can rest assured that every item they buy is genuine.
The RealReal also makes it easy for shoppers to find exactly what they’re looking for. The website’s search filters allow shoppers to narrow down their options based on size, color, price, and more. And if shoppers need help picking out an item, they can always ask the RealReal’s team of stylists for advice.
Guide to Selling Your Items on the RealReal
The RealReal not only provides a platform for shoppers, but also serves as a great opportunity for sellers to make money off of their luxury items. Here’s a quick guide to selling your items on the RealReal.
Exploring the Selling Process
The first step in selling your items is to create a seller profile. You’ll need to provide some basic information, such as your name, email address, and phone number. Once your profile is set up, you can start listing your items for sale.
To list an item for sale, you’ll need to provide some details about the item, including a description, condition, and photos. You’ll also need to indicate whether you’d like to sell the item outright or consign it with the RealReal. If you choose to consign the item, the RealReal will handle the listing and shipping process for you.
What Types of Items Can You Sell?
The RealReal accepts a wide range of items, including clothing, shoes, accessories, jewelry, watches, art, home décor, and collectibles. However, the RealReal only accepts items from certain luxury brands, such as Louis Vuitton, Gucci, Chanel, and Prada.
How to Price Your Items
When pricing your items, it’s important to consider the current market value. You can research the average prices of similar items to determine the right price for yours. The RealReal also offers a pricing tool to help you set competitive prices for your items.
In-Depth Look at Authenticity and Quality Assurance
One of the biggest advantages of shopping and selling with the RealReal is its commitment to authenticity and quality assurance. The platform takes extensive measures to ensure that all items listed are genuine and in good condition.
The Role of Authentication Experts
The RealReal employs a team of expert authenticators who inspect each item before it is listed on the site. These experts have years of experience and specialized training in identifying counterfeit goods. They examine each item for signs of authenticity, such as logos, labels, and materials.
The Importance of Quality Assurance
In addition to authentication, the RealReal also conducts a thorough inspection of each item to ensure it meets the company’s quality standards. Any items that do not meet these standards are not listed on the site. This helps ensure that shoppers are only receiving the best quality items.
How the RealReal Guarantees Authenticity
The RealReal guarantees the authenticity of every item sold on its platform. If a customer discovers that an item is not authentic, they can contact the RealReal and receive a full refund. This policy is in place to protect both shoppers and sellers.

How the RealReal Saves You Money
The RealReal offers a variety of ways to save money when shopping and selling on the platform. From discounts and promotions to tips for finding deals, the RealReal makes it easy to save money.
Discounts and Promotions
The RealReal regularly offers discounts and promotions to shoppers. These discounts can range from 10-50% off select items, to free shipping on orders over a certain amount. It’s also worth noting that shoppers who sign up for the RealReal’s loyalty program can earn rewards points for every purchase they make.
Tips for Finding Deals
The RealReal also offers helpful tips for finding deals on its website. Shoppers can take advantage of the website’s search filters to find items within their budget. Additionally, shoppers can sign up for the RealReal’s newsletter to stay up-to-date on the latest deals and promotions.

Top Tips for Shopping and Selling on the RealReal
Whether you’re shopping or selling on the RealReal, there are a few tips you should keep in mind. Here are some of the top tips for shopping and selling on the RealReal.
Shopping Tips
- Check the condition of the item before making a purchase.
- Read the product description carefully.
- Take advantage of discounts and promotions.
- Sign up for the RealReal’s loyalty program.
Selling Tips
- Research the average prices of similar items.
- Take clear and detailed photos of the item.
- Provide an accurate description of the item.
- Be patient—it may take time to find a buyer.

Customer Reviews: What People are Saying About the RealReal
Overall, customers have had positive experiences with the RealReal. On review sites like Trustpilot, customers praise the platform for its wide selection of items, competitive prices, and excellent customer service. Here’s a look at some of the reviews customers have left about the RealReal.
Positive Reviews
“I love the RealReal! I’ve been able to find amazing deals on designer items I would never be able to afford otherwise. The customer service is also great—they always respond quickly and are very helpful.”
“The RealReal is the perfect place to find designer items at a fraction of the cost. I’ve found some great pieces at amazing prices. Highly recommend!”
Negative Reviews
“I’ve had some issues with items being misrepresented in the description. Make sure to double check the condition before purchasing.”
“Shipping can be slow at times. It took me a few weeks to get my item, which was a bit frustrating.”
Conclusion
The RealReal is an excellent platform for both shoppers and sellers. It offers a wide selection of pre-owned luxury items at discounted prices and provides a safe and secure platform for sellers to list and sell their items. Plus, the RealReal’s commitment to authenticity and quality assurance ensures that shoppers are always getting the best possible items. Whether you’re looking to save money on designer items or make some extra cash by selling your own items, the RealReal is a great option.
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