Introduction
In 2015, Justin Bieber released his single “What Do You Mean?” from his fourth studio album Purpose. The accompanying music video quickly became a huge hit, garnering over one billion views on YouTube and bringing Bieber international fame. Today, it remains one of his most popular music videos. In this article, we will explore the music video “What Do You Mean?” and what makes it so special.
Analyzing the Visuals: A Breakdown of the What Do You Mean? Music Video
The “What Do You Mean?” music video is directed by Brad Furman with cinematography by Nathan Presley. It begins with a close-up of Justin Bieber singing in a nightclub. He then moves to an outdoor pool party, where he meets a girl who distracts him from his singing. The two then embark on an adventure through Los Angeles, meeting various characters along the way. Throughout the video, there are several symbolic moments that hint at the deeper meaning behind the song. For example, when Bieber and the girl are walking together, they pass a street sign that reads “Believe” – a subtle reference to Bieber’s 2014 single of the same name. Later, when the two arrive at their destination, the camera pans out to reveal a Ferris wheel, another symbol for the roller coaster ride of life.
The Story Behind Justin Bieber’s What Do You Mean? Music Video
The music video tells the story of a young couple struggling to understand each other. Bieber plays the role of the male protagonist, while the female character is played by model Xenia Deli. The story begins with Bieber singing in a nightclub, but soon he and Deli set off on a journey through Los Angeles. Along the way, they encounter various characters who represent different aspects of their relationship. For instance, when Bieber and Deli come across a group of dancers, it symbolizes their desire to be together despite their differences. As the story progresses, it becomes clear that Bieber is trying to make sense of his feelings for Deli and their relationship.
How Justin Bieber’s What Do You Mean? Music Video Captures Millennial Anxiety
The “What Do You Mean?” music video captures the anxieties of the millennial generation. Bieber and Deli’s journey through Los Angeles can be seen as a metaphor for the struggles of modern-day relationships. From the beginning, it is clear that Bieber and Deli are searching for something they cannot find. Their search leads them to a variety of different places, yet they are still unable to find what they are looking for. This reflects the uncertainty that many millennials feel about their lives and relationships.
Exploring the Meaning Behind Justin Bieber’s What Do You Mean? Music Video
At its core, the “What Do You Mean?” music video is about love and loss. Bieber and Deli’s journey is a struggle to understand each other, and ultimately, to find themselves. The symbolism of the Ferris wheel serves as a reminder that life is unpredictable and full of ups and downs. While Bieber and Deli may not be able to find what they are looking for, the message of the video is clear: no matter what happens, it is important to stay true to yourself and never give up hope.
A Look Into the Production of Justin Bieber’s Blockbuster What Do You Mean? Music Video
The “What Do You Mean?” music video was filmed over the course of two days in Los Angeles. According to director Brad Furman, the video was inspired by classic films such as The Graduate and Rebel Without a Cause. The production team also worked with choreographer Nick Demoura to create the dance sequences. In addition, the video features cameos from several celebrities, including Will Smith, Kendall Jenner, and Hailee Steinfeld.
Conclusion
Justin Bieber’s “What Do You Mean?” music video is a powerful exploration of love and loss. Through its visuals, story, and production, it captures millennial anxiety and reflects society’s struggles. Most importantly, the video sends a message of hope and compassion, reminding viewers to stay true to themselves no matter what challenges they face.
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