Tag: Automated Bidding Strategies

This article explores different types of automated bidding strategies and how they can be used to optimize ad performance. It compares and contrasts the advantages and disadvantages of each type…

This article explores automated bidding strategies such as cost-per-click (CPC), cost-per-view (CPV), cost-per-action (CPA) and cost-per-impression (CPI). It also looks at which of these strategies is not included in automated…