Introduction
Podcasts are becoming increasingly popular, but it can be difficult to start a podcast with no audience. Many new podcasters worry that without an established audience, their show will struggle to gain traction. Fortunately, there are several strategies you can use to build your podcast’s audience from scratch.
When we talk about “no audience” podcasting, we mean starting a new podcast without any existing listeners. This is different from podcasts that have an existing audience, but need to find ways to increase their reach.
There are many reasons why someone might want to start a podcast with no audience. Maybe you’re just getting started in the world of podcasting and don’t have any contacts yet. Or maybe you’ve been podcasting for a while and want to launch a new show without relying on your existing audience. Whatever your motivation, there are a few key steps you can take to get your podcast off the ground.
Leverage Your Network
The first step to starting a podcast with no audience is to leverage your existing network. Your friends, family, colleagues, and other contacts can be powerful allies when it comes to getting your podcast off the ground. Reach out to them and ask if they’d be willing to share your podcast with their networks.
Networking is one of the most effective ways to grow your podcast’s audience. According to a study by the University of Pennsylvania, people who actively networked were three times more likely to land a job than those who didn’t. The same principle applies to podcasting—reaching out to your network can help you grow your audience quickly.
When reaching out to your contacts, make sure to explain why you’re launching a podcast and what kind of content you’ll be producing. Ask them to share your podcast with their networks and provide them with links to your website or social media pages. You could even offer to give them a shout-out on your podcast as a thank you!
Create a Website
Having an official website dedicated to your podcast is essential for building an audience. Your website should include information about your podcast, such as its mission statement, episode list, and contact information. It should also include a link to your podcast’s RSS feed so that people can easily subscribe.
Creating a website for your podcast doesn’t have to be complicated or expensive. There are plenty of free website builders that allow you to create a professional-looking site in a matter of minutes. Once your website is up and running, make sure to share the link with your contacts and post it on your social media profiles.
Promote on Social Media
Social media is one of the best tools for promoting your podcast. Platforms like Twitter, Instagram, and Facebook are great for building an audience and engaging with potential listeners. When posting about your podcast, make sure to use relevant hashtags and include a link to your website or podcast page.
You should also look for opportunities to engage with your followers. Ask questions, respond to comments, and join conversations related to your podcast topic. This will help build relationships with potential listeners and encourage them to check out your show.
Join Podcasting Communities
Joining online communities is another great way to connect with potential listeners. Look for forums, discussion boards, and Facebook groups related to podcasting and join the conversation. Introduce yourself and let people know about your podcast. Offer advice and feedback on other podcasts and build relationships with other podcasters.
These communities are also great places to find new guests for your podcast. Reach out to people who have interesting stories to tell and invite them to be a guest on your show. This is a great way to add variety to your podcast and introduce your audience to new topics and perspectives.
Host Live Listening Parties
Live listening parties are a great way to engage with your audience and get feedback on your podcast. Invite your friends, family, and colleagues to listen to an episode and provide feedback. You could even host a Q&A session after the episode to answer any questions your listeners may have.
These events are also a great opportunity to meet potential listeners in person and talk to them about your podcast. Invite people who may be interested in your show, such as colleagues or contacts from online communities. This will help you build relationships and encourage them to check out your podcast.
Conclusion
Starting a podcast with no audience can be a daunting task, but it is possible. By leveraging your network, creating a website, promoting on social media, joining podcasting communities, and hosting live listening parties, you can get your podcast off the ground and start building an audience.
Remember to stay motivated and focus on producing quality content. As your podcast grows, you’ll start to see your hard work pay off and your audience will begin to grow.
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