How to Start a Canned Cocktail Business – From Research to Success

Introduction

The canned cocktail industry has exploded in 2020. With the rise of pre-made drinks, more and more people are turning to canned cocktails for convenience and taste. If you’ve ever thought about starting a canned cocktail business, now is the time. Starting a business can be a daunting task, but with the right knowledge and resources, it can be done. In this article, we will explore how to start a successful canned cocktail business from research to success.

Research the Canned Cocktail Market

Before you start any business, it’s important to do your research. Understanding the current trends in the canned cocktail market is key to success. According to a recent report by Nielsen, canned cocktails are the fastest growing segment of the alcoholic beverage industry. Sales of canned cocktails have increased by over 50% year-over-year since 2018. It’s clear that there is a great demand for canned cocktails and that the market is ripe for new entrants.

It’s also important to understand who your potential customers are. According to a survey by the Distilled Spirits Council, millennials and Generation Z make up nearly half of all canned cocktail drinkers. This means that understanding the preferences of these younger generations is key to success. Consider what flavors, ingredients, and packaging they prefer when developing your product line.

Develop a Business Plan

Once you have done your research, it’s time to develop a business plan. A business plan is essential for any business, as it outlines your goals and strategies for success. Start by outlining your goals. What do you want to achieve in the next year? Five years? Ten years? Then, strategize. How will you achieve your goals? What challenges might you face? Finally, estimate costs. What will it cost to produce your canned cocktails? What other expenses will you incur?

Secure Funding

Once you have developed your business plan, it’s time to secure funding. There are several financing options available to small businesses. You can apply for grants or loans from banks or government agencies. You can seek out investors or venture capitalists. Or you can use crowdfunding platforms such as Kickstarter or Indiegogo. Whatever you decide, make sure you have enough capital to cover all of your expenses.

Choose Your Canned Cocktails

Now it’s time to choose your canned cocktails. Start by developing recipes that are unique and delicious. Consider different flavor combinations and ingredients. Then, decide on the packaging. Will you offer single cans or multi-packs? How will it look? Make sure your packaging stands out from the rest.

Find Suppliers and Manufacturers

Next, you need to find suppliers and manufacturers for your canned cocktails. Start by sourcing ingredients. Find local suppliers for fresh fruits, herbs, and juices. Then, find production facilities. These should be certified and capable of producing high-quality canned cocktails in large quantities.

Develop a Marketing Strategy

Finally, you need to develop a marketing strategy. Promote your products through social media, email campaigns, and other channels. Develop relationships with retailers and distributors so you can get your products into stores. And don’t forget about word of mouth. Encourage your customers to share their experiences with friends and family.

Conclusion

Starting a canned cocktail business can be a daunting task, but with the right knowledge and resources, it can be done. Do your research and understand current trends. Develop a comprehensive business plan and secure the necessary funding. Choose your canned cocktails carefully and source the best ingredients and manufacturers. Finally, develop a marketing strategy to promote your products and get them into stores. With the right approach, you can create a successful canned cocktail business.