Introduction
A Certified Financial Planner (CFP) is a professional designation that recognizes individuals who have met certain education, experience and ethical requirements set by the Certified Financial Planner Board of Standards. CFPs provide advice on how to manage your finances, from investments to retirement planning and insurance. With the rise of financial complexity, it is important to find a certified financial planner who is qualified and experienced.
When searching for a financial planner, it can be difficult to know where to start. To help you find a good certified financial planner, here are some tips and strategies to consider.
Ask for Referrals from Friends, Family, and Colleagues
One of the best ways to find a good certified financial planner is to ask for referrals from friends, family, and colleagues. A referral from someone you trust can be invaluable in helping you make an informed decision about which financial planner to hire.
According to a survey conducted by Charles Schwab, 89 percent of people who asked for referrals when selecting a financial advisor were satisfied with their choice. In addition, those who asked for referrals were twice as likely to be “very satisfied” than those who did not.
Benefits of Using Referrals
Asking for referrals has several benefits. First, it helps narrow down your options and makes the selection process easier. Second, you can get firsthand accounts of what it’s like to work with a particular financial planner. Third, you can get an idea of the planner’s fees, services, and areas of expertise.
How to Ask for Referrals
When asking for referrals, you should be specific about the type of financial planner you’re looking for. For example, you might ask if anyone knows a CFP who specializes in retirement planning or estate planning. You should also ask detailed questions about the person’s experience with the financial planner, such as how long they’ve been working together, what services they receive, and what they like and don’t like about the planner.

Research Online for Certified Financial Planners in Your Area
The internet is a great resource for researching potential financial planners. There are numerous websites and directories that list certified financial planners in your area. You can use these sites to compare different planners and read reviews from past clients.
Tips for Effective Online Research
When researching online, there are several tips to keep in mind. First, look for CFPs who specialize in the areas you need help with, such as investments, retirement planning, or estate planning. Second, read reviews from past clients to get an idea of the planner’s performance. Third, check the planner’s website for information about their services, fees, and qualifications.
What to Look for When Evaluating Potential Planners
When evaluating potential financial planners, there are several factors to consider. First, make sure the planner is certified and has the necessary qualifications and experience. Second, check the planner’s fee structure to make sure it’s reasonable and in line with industry standards. Third, make sure the planner’s investment philosophy aligns with your own. Finally, ask for references so you can speak with past clients.

Contact a Local Financial Planning Association for Recommendations
Another way to find a good certified financial planner is to contact a local financial planning association. Most associations have lists of qualified professionals in the area who can provide advice on a variety of financial topics.
Benefits of Contacting an Association
There are several benefits of contacting a financial planning association. First, most associations have strict standards for membership, so you can be sure that the planners they recommend are qualified and experienced. Second, they can provide recommendations based on your specific needs and goals. Third, they may be able to connect you with planners who offer discounted rates or free consultations.
How to Contact an Association
Most financial planning associations have a website where you can find contact information. You can also search online for local associations or contact the National Association of Personal Financial Advisors (NAPFA).
Look for Independent Reviews of Financial Planners
In addition to referrals and associations, you can also look for independent reviews of financial planners. Sites like Yelp, Google, and Angie’s List allow you to read reviews from past clients. These reviews can provide valuable insight into a planner’s performance and customer service.
Benefits of Looking at Reviews
Reviews can be a great way to learn more about a financial planner before you commit to hiring them. They can provide valuable insights into a planner’s performance, customer service, and overall approach to financial planning.
What to Look for in Reviews
When reading reviews, look for comments about the planner’s professionalism, communication skills, and willingness to answer questions. Also, pay attention to any complaints about the planner’s services or fees. This can give you an idea of what to expect when working with the planner.

Check the Credentials of the Financial Planner You Are Considering
Once you’ve identified a few potential financial planners, it’s important to check their credentials. The CFP Board of Standards requires all CFPs to meet certain educational, experience, and ethical requirements. You should also check the planner’s background to make sure they don’t have any disciplinary actions or unresolved customer complaints.
What Credentials to Look For
When checking credentials, look for the CFP designation as well as any other certifications or licenses the planner may have. You should also look for any additional education or experience the planner may have, such as a master’s degree in finance or experience working with a large financial institution.
How to Verify Credentials
You can verify a financial planner’s credentials by visiting the CFP Board’s website and searching for the planner’s name. You can also contact the planner’s state licensing board to see if there are any disciplinary actions or unresolved complaints against the planner.
Conclusion
Finding the right certified financial planner for your needs can be a difficult task. However, by following the tips and strategies outlined in this article, you can make the process easier and ensure that you find the right planner for you. Start by asking for referrals from friends, family, and colleagues, then research online for certified financial planners in your area. Contact a local financial planning association for recommendations, and look for independent reviews of financial planners. Finally, check the credentials of the financial planner you are considering.
By taking the time to research potential financial planners and verify their credentials, you can rest assured that you’re making an informed decision. With the right financial planner on your side, you can reach your financial goals and feel confident in your financial future.
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