Adding an Instagram Account to Business Manager: A Step-by-Step Guide

Introduction

Today, businesses of all sizes are turning to social media to reach new customers, build brand awareness, and engage their audience. It’s no surprise then that Instagram has become a go-to platform for many companies looking to grow their business. But managing multiple accounts across various platforms can be a challenge. That’s where Facebook Business Manager comes in. By integrating your Instagram account with Business Manager, you can manage your Instagram presence from one centralized platform.

Overview of the Problem

Before getting started, it’s important to understand why connecting your Instagram account with Business Manager is beneficial. According to research conducted by Sprout Social, “Instagram continues to dominate as the most popular social network among US adults…with over 59% of US adults using the platform.” Furthermore, the same study found that “83% of people use Instagram to discover new products and services,” making it an ideal platform for businesses looking to expand their customer base.

Purpose of the Article

The purpose of this article is to provide a step-by-step guide on how to add an Instagram account to Business Manager. We will walk through the process of creating a Facebook Business Page, linking your Instagram account to Business Manager, and creating a new ad account. Additionally, we will discuss how to leverage the power of Instagram with Business Manager, including setting up ad campaigns, analyzing performance, and adjusting strategies.

Step-by-Step Guide: How to Add an Instagram Account to Business Manager

To get started, you’ll need to create a Facebook Business Page if you don’t already have one. This page will act as the foundation for your other accounts, such as your Instagram account. Once your page is created, you can link your Instagram account to Business Manager. This will give you access to additional features, such as creating ads and monitoring analytics.

Create a Facebook Business Page

Creating a Facebook Business Page is relatively straightforward. Simply log into your personal Facebook account and select the ‘Create Page’ option. You’ll be asked to enter some basic information about your business, such as its name, address, and contact information. Once you’ve completed this step, your page will be ready to go.

Link Your Instagram Account to Business Manager

Once you’ve created your Facebook Business Page, you’re ready to link your Instagram account to Business Manager. To do this, log into Business Manager and navigate to the ‘Assets’ tab. Here, you’ll see the option to ‘Add Accounts’. Select this option and follow the prompts to connect your Instagram account.

Create a New Ad Account

For businesses looking to take advantage of targeted advertising, you’ll need to create a new ad account. This can be done by navigating to the ‘Ads Manager’ tab in Business Manager and selecting the ‘Create Ad Account’ option. From here, you can set up your ad campaign and begin targeting specific audiences.

A Beginner’s Guide to Connecting Instagram with Business Manager

Now that you know how to link your Instagram account with Business Manager, let’s take a look at the basics of how to use the platform. Before getting started, it’s important to understand the basics of Business Manager and how to navigate the settings page. This will make it easier to add your Instagram account and begin leveraging the power of Instagram with Business Manager.

Understand the Basics of Business Manager

Business Manager is a powerful tool that allows businesses to manage and monitor their social media accounts from one central location. The platform provides users with access to insights, analytics, and reporting tools, as well as the ability to create and manage ads across various platforms. Additionally, Business Manager offers the ability to add team members, assign roles, and control permissions.

Navigate the Settings Page

Once you’ve familiarized yourself with the basics of Business Manager, you’re ready to navigate the settings page. This is where you’ll find the option to link your Instagram account to the platform. To access the settings page, select the ‘Settings’ tab in Business Manager. Here, you’ll see the option to ‘Add Accounts’. Select this option and follow the prompts to connect your Instagram account.

Add Your Instagram Account

After linking your Instagram account to Business Manager, you’ll be able to access additional features, such as creating ads, monitoring analytics, and more. To add your Instagram account, simply select the ‘Accounts’ tab in Business Manager, then select the ‘Add Accounts’ option. From here, you’ll be asked to enter your Instagram username and password. Once you’ve completed this step, your Instagram account will be linked to Business Manager.

Leveraging the Power of Instagram with Business Manager

Now that you’ve linked your Instagram account to Business Manager, it’s time to start leveraging the power of the platform. With Business Manager, you’ll be able to use Ads Manager to promote content, create posts, and monitor analytics. Additionally, you can utilize targeted advertising strategies to reach your desired audience.

Use Ads Manager to Promote Content

Ads Manager is a powerful tool that allows businesses to create and manage ads across various platforms, including Instagram. With Ads Manager, you can create campaigns, set budgets, track performance, and more. Additionally, you can use the platform to target specific audiences and promote content to the right people.

Create Posts and Monitor Analytics

In addition to promoting content, Business Manager also allows you to create posts and monitor analytics. With Business Manager, you can easily view insights, such as impressions, reach, and engagement. This information can help you to better understand your audience and optimize your content for maximum impact.

Utilize Targeted Advertising Strategies

By leveraging the power of Instagram with Business Manager, you can also take advantage of targeted advertising strategies. With targeted advertising, you can reach the right people with the right message. This can help you to increase conversions and drive sales, resulting in increased revenue for your business.

Unlocking the Potential of Instagram and Business Manager: A Tutorial

Now that you know the basics of leveraging the power of Instagram with Business Manager, let’s take a look at how to set up an ad campaign and analyze performance. This tutorial will provide you with the steps needed to unlock the full potential of Instagram and Business Manager.

Set Up Your Ad Campaign

The first step to unlocking the potential of Instagram and Business Manager is to set up your ad campaign. To do this, you’ll need to log into Ads Manager and select the ‘Create Ad’ option. From here, you’ll be asked to enter some basic information, such as your budget and target audience. Once you’ve completed this step, your ad will be ready to go.

Analyze Performance

Once your ad is running, you’ll want to monitor its performance. With Business Manager, you can easily view insights, such as impressions, reach, and engagement. This information will help you to determine which strategies are working and which ones are not. Additionally, you can use the data to adjust your strategies and optimize your content for maximum impact.

Adjust Your Strategies

Finally, you’ll want to adjust your strategies based on the data. If certain strategies are not producing the desired results, you may need to make changes. For example, you may need to adjust your budget, target different audiences, or create new content. Whatever changes you make, be sure to monitor the performance of your ad to ensure it’s producing the desired results.

Conclusion

Integrating your Instagram account with Business Manager is a great way to manage your social media presence from one central location. By following the steps outlined in this article, you can easily link your Instagram account to Business Manager and begin leveraging the power of Instagram with Business Manager. This includes using Ads Manager to promote content, creating posts, and monitoring analytics. Additionally, you can take advantage of targeted advertising strategies to reach your desired audience. With Business Manager, you can unlock the full potential of Instagram and maximize your return on investment.

Summary of the Steps

To add an Instagram account to Business Manager, you’ll need to create a Facebook Business Page, link your Instagram account to Business Manager, and create a new ad account. Additionally, you’ll need to understand the basics of Business Manager, navigate the settings page, and add your Instagram account. Finally, you’ll need to use Ads Manager to promote content, create posts, monitor analytics, and utilize targeted advertising strategies.

Benefits of Integrating Instagram with Business Manager

Integrating your Instagram account with Business Manager provides numerous benefits, including the ability to manage your social media accounts from one central location. Additionally, you can use Ads Manager to create and manage ads, monitor analytics, and target specific audiences. With Business Manager, you can unlock the full potential of Instagram and maximize your return on investment.