How to Add a Business Manager on Facebook Page: A Step-by-Step Guide

Introduction

Facebook is one of the most popular social media platforms in the world, with over 2.45 billion monthly active users as of 2019. As such, it has become an invaluable asset for businesses looking to market their products and services online. To manage a business’s presence on Facebook, Facebook offers a tool called “Business Manager”. In this article, we will explore how to add a business manager on Facebook page, as well as the benefits, tips, roles and responsibilities, and strategies for managing multiple business managers.

Step-by-Step Guide on How to Add a Business Manager on Facebook Page

Adding a business manager on Facebook page is a straightforward process that requires a few simple steps. Follow the instructions below to get started:

Creating a Business Manager Account

The first step in setting up a business manager on Facebook page is creating a business manager account. To do this, simply go to business.facebook.com and click the “Create Account” button. This will open a form where you can fill in your personal information, such as your name and email address.

Adding Pages to Your Business Manager Account

Once your business manager account has been created, you can add pages to it. To do this, go to the “Pages” tab in the business manager dashboard and click “Add Page.” From here, you can select the pages you want to add from your list of existing pages or create new ones.

Connecting Ad Accounts, People and Assets

Once you have added pages to your business manager account, you can then connect ad accounts, people and assets. To do this, go to the “Accounts” tab in the business manager dashboard and click “Add.” Here, you can select the type of account you want to add (ad account, people or asset) and follow the on-screen instructions to complete the process.

Benefits of Adding a Business Manager on Facebook Page

In addition to making it easier to manage a business’s presence on Facebook, adding a business manager on Facebook page also offers several other advantages. These include:

Centralized Access to All Your Business Resources

Using a business manager account allows you to easily access all of your business resources in one centralized place. This makes it much easier to manage multiple pages, ad accounts, people, and assets within your business.

Improved Security and Privacy

When you use a business manager account, you are able to set different levels of access for each user. This helps to ensure that only authorized personnel have access to sensitive information and resources. It also helps to prevent unauthorized access to your business’s data.

Streamlined Collaboration and Organization

A business manager account also makes it easier for teams to collaborate and stay organized. By assigning different roles and permissions to each user, you can ensure that everyone is working on the same page and that tasks are completed efficiently.

Tips and Best Practices for Setting Up a Business Manager Account

Setting up a business manager account is not difficult, but there are some tips and best practices that you should keep in mind. These include:

Use Secure Passwords

It is essential that you use secure passwords when setting up a business manager account. You should also make sure to change your password regularly to ensure that your account remains secure.

Invite Only Necessary People

When setting up a business manager account, it is important to invite only necessary people to the account. This will help to ensure that only those who need access to the account have it.

Set Appropriate Permissions

When inviting people to your business manager account, it is important to set appropriate permissions for each user. This will help to ensure that only those with the correct level of access are able to view and modify information.

Roles and Responsibilities of a Business Manager

Once you have set up a business manager account, there are certain roles and responsibilities that come along with it. These include:

Administering Access to Business Resources

As a business manager, you are responsible for administering access to all of your business resources. This includes assigning different roles and permissions to users, monitoring activity, and revoking access when necessary.

Monitoring Insights and Performance

You are also responsible for monitoring the insights and performance of your business. This involves tracking metrics such as page views, clicks, conversions, and engagement to gain valuable insights into how your business is performing.

Managing Ads, Payments and Reports

Finally, you are responsible for managing ads, payments and reports related to your business. This involves setting budgets, approving ads, and generating reports to track progress and performance.

What Types of Information are Required to Set Up a Business Manager Account

To set up a business manager account, you will need to provide certain types of information. This includes:

Your Name and Email Address

The first piece of information you need to provide is your name and email address. This will be used to create your business manager account.

Your Business’s Legal Name

You will also need to provide your business’s legal name. This will be used to identify your business in the business manager dashboard.

Your Business’s Mailing Address

Finally, you will need to provide your business’s mailing address. This will be used to verify your identity and protect your account from fraudulent activity.

Strategies for Managing Multiple Business Managers on a Single Page

If you have multiple business managers on a single page, there are certain strategies you can use to ensure everything runs smoothly. These include:

Establish Clear Guidelines

First, it is important to establish clear guidelines for each business manager. This will help to ensure that everyone is on the same page and that tasks are completed efficiently.

Utilize Role-Based Permissions

Second, you should utilize role-based permissions to grant different levels of access to each business manager. This will help to ensure that only those with the correct level of access are able to view and modify information.

Monitor Activity Regularly

Finally, you should monitor activity regularly to ensure that all business managers are following the established guidelines. This will help to ensure that all tasks are completed in a timely manner.

Conclusion

Adding a business manager on Facebook page is an easy and effective way to manage a business’s presence on the platform. It offers several advantages, such as centralized access to all of your business resources, improved security and privacy, and streamlined collaboration and organization. Additionally, there are certain tips and best practices you should keep in mind when setting up a business manager account, as well as certain roles and responsibilities that come along with it. Finally, if you have multiple business managers on a single page, there are certain strategies you can use to ensure everything runs smoothly.

In conclusion, setting up a business manager on Facebook page can be an invaluable asset for businesses looking to manage their presence on the platform. By following the steps outlined in this article, you can easily set up a business manager account and start taking advantage of all the benefits it has to offer.