Introduction
Business Manager is a powerful tool that allows businesses to securely manage their Facebook pages, ads, assets, and other business data from one central location. It’s an essential tool for any business looking to maximize their presence on social media.
So, what is Business Manager? And why should you use it? Let’s explore further.
What is Business Manager?
Business Manager is a Facebook-owned platform that provides businesses with a secure way to manage their Facebook Pages, Ads, Assets, and other business data. With Business Manager, businesses can easily create and manage campaigns, control access to their pages, and review performance metrics.
According to research by HubSpot, “over 73% of brands now use Business Manager to manage their Facebook Ads and Pages.” This means that if you’re serious about growing your business on Facebook, then setting up a Business Manager account is a must.
Create a Business Manager Account
Creating a Business Manager account is easy and can be done in just a few steps.
Sign Up Process
First, visit business.facebook.com and click “Create Account”. You’ll then be asked to enter some basic information such as your business name, email address, and phone number. Once you’ve completed this step, click “Create Account” again to finish the sign-up process.
Link Your Business Assets
Once you’ve created your Business Manager account, you’ll need to link your Facebook page, Ads accounts, and other business assets. To do so, click on the “Add Assets” tab on the left hand side of the page and follow the prompts.
Connect Your Facebook Page
Now that you’ve created your Business Manager account and linked your assets, it’s time to connect your Facebook page.
Go to the Business Manager Homepage
To connect your Facebook page, go to the Business Manager homepage and click on the “Pages” tab on the left-hand side of the page. Then click “Add Page” and select the page you want to connect.
Add Your Page
Once you’ve selected the page you want to connect, click “Add Page” and follow the prompts to complete the setup process. Once you’ve finished, you can start managing your page through Business Manager.
Add Admins to Your Page
If you have team members who will be managing your page, you can add them as admins through Business Manager.
Invite People to Your Page
To add admins to your page, go to the “People” tab on the left-hand side of the page and click “Invite People”. Enter the person’s email address and click “Send Invite”. They will then receive an email asking them to accept the invitation.
Assign Roles and Permissions
Once the person has accepted the invitation, you can assign roles and permissions. To do so, go to the “Roles” tab and select the role you want to assign. You can also customize the permissions for each role.
Request Access to Other Pages
If you need to request access to another page, you can do so through Business Manager.
How to Request Access
To request access to another page, go to the “Pages” tab and click “Request Access”. Enter the URL of the page you want to access and click “Send Request”. The page owner will then receive an email asking them to approve or deny your request.
Reviewing Requests
You can view all pending requests by going to the “Requests” tab and clicking “View All”. From here, you can approve or deny requests.
Manage Ads and Assets
Business Manager allows you to easily create and manage ads, as well as upload and manage assets.
Creating Ads
To create an ad, go to the “Ads” tab and click “Create Ad”. Enter the details of your ad, such as the budget and target audience, and click “Create” to finish.
Uploading Assets
To upload assets, such as images and videos, go to the “Assets” tab and click “Upload Asset”. Select the asset you want to upload and click “Upload”.
Monitor Performance Metrics
Business Manager also allows you to monitor performance metrics such as clicks, impressions, and conversions.
Analyzing Reports
To analyze reports, go to the “Reports” tab and select a report type. You can then filter the data and view the performance metrics.
Adjusting Strategies
Based on the performance metrics, you can adjust your strategies accordingly. For example, if your ads are not performing well, you can adjust the budget or target audience to improve results.
Conclusion
Business Manager is a powerful tool that allows businesses to securely manage their Facebook pages, ads, assets, and other business data from one central location. In this article, we explored how to add Business Manager to your Facebook page and highlighted the steps you need to take to get started.
To recap, you need to create a Business Manager account, connect your Facebook page, add admins to your page, request access to other pages, manage ads and assets, and monitor performance metrics. With Business Manager, you can easily manage your page and maximize your presence on social media.
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